BAKU, August 1, 2025 — Azerbaijan is experiencing a major surge in domestic tourism, with popular regional destinations reporting full hotel occupancy and rising demand for weekend stays. Travelers are now advised to book their accommodations at least a week in advance to secure a spot.
Mountainous regions like Gabala and Ismayilli have become popular escapes for Baku residents fleeing the summer heat. Hotel managers in these areas confirm that the situation becomes critical on weekends.
“We’re seeing a sharp increase in tourist flow. Our rooms are fully booked seven days a week, and for weekend stays, guests need to reserve at least a week in advance,” said a representative of one hotel in Gabala.
While prices have remained stable, many hotels are offering discounted packages to attract a wider range of guests.
“We set standard prices with discounts to ensure an affordable stay for everyone. A standard room at 75 AZN includes breakfast. A lunch for two costs around 35–40 AZN, while dinner ranges from 20 to 40 AZN,” said a hotel operator.
The situation is similar in Sheki, where short-term rental homes are often fully booked on weekends.
“Weekdays are manageable, but weekends are always packed. Prices remain consistent, ranging from 90 to 190 AZN depending on the hotel’s category,” explained Elvin Kerimli, a local hotel manager.
Tourism expert Elgun Babaev attributes the spike to several factors: an unusually cold spring followed by sudden heatwaves, better road access, and increased car ownership.
“Many regional destinations are now just a one- or two-hour drive from Baku. Combined with improved infrastructure, this has made travel more appealing,” Babaev said.
He also noted the rise of “Instagram-friendly” spots across Azerbaijan’s regions, drawing in younger tourists and families alike. Compared to pre-pandemic times, interest in domestic travel has surged significantly.
As demand rises, so do prices—especially on weekends. Hotels often hike rates by 20–30%, and prices for adventure activities like ziplining, safaris, and guided tours also increase.
Of growing note is the spike in interest in Azerbaijan’s liberated territories. According to Babaev, these areas are seeing an influx of tourists eager to explore new destinations and experience nature and history firsthand.
With peak season underway, travelers are advised to plan ahead and expect premium rates for spontaneous getaways.
