The priorities of love are shifting – and with them, traditional values are fading, says psychologist Gulnar Orujova in an interview with Bizim.Media.
“Any information delivered to the public carries an ideological purpose,” she explains. “Once, that purpose was to promote a healthy model of family.
In old films like The Encounter, The Telephone Operator, or Under the Scorching Sun, honesty and hard work were celebrated.
Back then, a poor but decent man was seen as more deserving of love. But over time, the cult of wealth and luxury became part of popular culture.”
According to Orujova, the rise of foreign TV series such as Simply Maria, Santa Barbara, and The Clone strengthened the belief that a life of luxury equals happiness and success.
“Today, everyone wants to get rich as quickly and easily as possible,” she said.
The psychologist argues that for many young women, marriage has turned into a financial strategy rather than an emotional bond:
“Our girls are increasingly falling for the wallet, not the soul. Few are willing to spend 30 or 40 years with a man who has no money. Sadly, such men are often loved only by their mothers – because maternal love remains the last unconditional kind.”
Orujova also points to a deeper erosion within family relationships, driven by economic hardship:
“In many families, mothers now favor the child who earns more. He’s seated at the head of the table, his whims are tolerated, his opinions valued – while poorer sons are quietly sidelined. It’s painful to admit, but this too has become part of our reality.”
