A luxury batch of Göyçə plums has sparked debate on Azerbaijani social media after photos showed a 156-gram package priced at 43 manats, equivalent to about 280 manats ($165) per kilogram.
The fruit, reportedly sold in one of Baku’s upscale grocery chains, has become a talking point for its record-high retail cost – more than the average weekly grocery bill for many local households.
Market experts say the price reflects a combination of limited supply, seasonal scarcity, and the “elite” branding of the Göyçə variety, which is known for its origin in the Göyçə (Sevan) region and short harvest window.
While some social media users joked that the plums “should come with gold leaf,” others criticized the widening gap between luxury food items and everyday affordability in Baku’s markets.
