BAKU, Oct. 1, 2025
Instagram remains the most popular social network in Azerbaijan, with its market share rising to 42.7% in August, according to new data from Global Stats.
The platform’s share grew by 8.69 percentage points compared with the previous month, reinforcing its dominance in the country’s social media landscape.
Facebook ranked second, though its share slipped by 0.97 points to 30.76%. YouTube came third at 10.27%, marking a sharp 5.04-point decline from July.
Pinterest placed fourth with 6.15%, down 0.91 points month-on-month, while X (formerly Twitter) climbed to fifth with 7.2%, showing a modest 0.1-point increase.
LinkedIn ranked sixth at 1.65%, an increase of 0.47 points. Other social networks collectively accounted for 1.28% of the market.
