BAKU, August 1, 2025
Instagram has emerged as the most popular social media platform in Azerbaijan, according to the latest data from StatCounter.
In July, Instagram accounted for 34.01% of the country’s social media usage, marking a 1.94 percentage point increase from June 2025. However, this still represents a 4.15% decline compared to July of the previous year.
Facebook remains a close second with a 31.73% market share, while YouTube holds third place at 15.31%.
The data reflects shifting user preferences in Azerbaijan’s digital landscape, where visual and video-based platforms continue to dominate user engagement.
