Azerbaijan’s traditional wedding ceremonies, long regarded as a cornerstone of social and cultural life, are increasingly taking on a commercial character, according to cultural expert and writer Aydin Khan Abilov.
Speaking to local media, Abilov said that while weddings remain an important expression of national identity, community bonds, and family values, excessive spending and growing commercialization risk overshadowing their original meaning.
He noted that large guest lists, elaborate décor, extensive menus, and entertainment programs have become common, placing financial pressure on families. At the same time, Abilov stressed that Azerbaijani weddings have already undergone gradual reform, shifting from multi-day celebrations to more compact formats.
“Weddings should bring joy and beauty, not hardship,” he said, emphasizing that ceremonies symbolize the union of two families and serve as a social institution that reinforces solidarity and mutual support within communities.
Abilov also highlighted the need for a differentiated approach, arguing that wedding formats should reflect the economic capacity of families rather than social expectations.
According to the expert, the wedding sector has evolved into a broad creative and service industry, supporting employment across catering, music, transportation, agriculture, retail, and event management. He estimated that a significant number of people depend on wedding-related services for their livelihoods.
While acknowledging the legitimacy of criticism regarding waste and excess, Abilov cautioned against dismissing wedding traditions altogether. He argued that overly harsh criticism could weaken social cohesion and diminish the role of public rituals in strengthening family stability.
“Weddings are not just private celebrations; they are social events that carry cultural, moral, and economic significance,” he said, calling for thoughtful public discussion led by cultural and social experts rather than politicized debate.
