A viral video circulating on social media has sparked concern in Azerbaijan after claiming that oranges sold in Iran are being washed and then submerged in colored water to artificially enhance their appearance.
The footage, which has not yet been independently verified, suggests that the practice is used to make citrus fruit look fresher and more vibrant for consumers.
Iran is one of the region’s largest citrus producers. Every season, vast quantities of oranges and other fruit are distributed both across the domestic Iranian market and exported to neighboring countries. That’s why the video has raised questions in Azerbaijan about whether such artificially enhanced fruit could make its way onto local shelves.
Food safety fears resurface
If the claims are true, the issue goes beyond misleading presentation. The use of unregulated dyes on food products could pose direct health risks. It also revives concerns about the effectiveness of regulatory oversight in Iran’s agricultural sector, which critics say can be inconsistent from region to region.
The anxiety is reinforced by a recent precedent. Two years ago, nearly 20 tons of Iranian oranges were destroyed in Azerbaijan after inspections detected viruses considered dangerous to human health.
Azerbaijan’s food safety authority responds
The Azerbaijan Food Safety Agency (AFSA) confirmed to local media that it is aware of the video and has launched an investigation.
“A probe is underway in connection with the video circulating on social networks. Imported plant products undergo checks based on a risk-oriented approach. The findings of the investigation will be shared with the public,” the agency said.
AFSA officials note that all agricultural imports – including citrus – undergo phytosanitary inspections, although the intensity of checks varies depending on the risk profile of the exporting country.
Could such fruit enter Azerbaijan?
Experts say it is possible but not necessarily likely, given that imported citrus shipments typically:
undergo visual and laboratory inspection,
must include origin and safety documentation,
face additional scrutiny if they come from high-risk suppliers.
Still, the circulation of the video has reignited debate about tightening controls, particularly ahead of the New Year season when citrus imports usually rise sharply.
Potential next steps
If the allegations are confirmed, regulators may consider:
increasing sampling and laboratory testing for Iranian citrus,
imposing temporary restrictions on certain exporters,
requiring enhanced documentation and traceability.
For now, authorities urge the public to wait for the results of the investigation rather than relying solely on social media claims.
