Azerbaijani blogger Subhan Mammadov, known online as Subo, was violently assaulted during a live broadcast from his apartment in Dubai. The incident quickly spread across social media after the attack was captured on camera.
According to local reports, Subo was hosting a live stream with Dubai-based MMA fighter Shovhal Churchaev when tensions escalated. During the conversation, the blogger claimed that Churchaev had allegedly “knelt before UFC executives” in an attempt to secure a place in the tournament. The remark infuriated the fighter.
Footage from the stream shows Churchaev slapping the blogger several times before throwing him to the floor and kicking him. The live broadcast continued as the assault unfolded, prompting an immediate online reaction.
Background: Blogger Wanted in Russia for Large-Scale Tax Evasion
Subo previously fled Russia after an investigation was launched into an alleged tax-evasion scheme.
According to Russian authorities, Mammadov and several relatives created a system that allowed them to avoid paying more than 50 million rubles in taxes between 2020 and 2022.
He was later charged in absentia, stripped of Russian citizenship and placed on a wanted list. If detained, he faces up to 10 years in prison.
Dubai authorities have not yet commented on the incident or whether any action will be taken against either party.
